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Cleanse the mouth, cleanse the earth.

​Sumiwataru kirei

beautifully clear

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Japanese Toothpaste

​Sumiwataru kirei

beautifully clear

Japanese toothpaste with a history of 1000 years.


Moshio and hemp charcoal powder toothpaste.

Moshio, which has a mellow mouthfeel with seaweed extract, is added as a base, and hemp charcoal, which purifies the mouth, is added, and white clay, which is called the "king of soil",

add bamboo grass containing a lot of organic silicon

In addition, it is a toothpaste blended with tea catechin, which is the main component of green tea and prevents bad breath, and baking soda and hydroxyapatite.

"Japanese toothpaste" that can be polished to every corner.
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From the perspective of oriental medicine,

we used natural materials from ancient Japan.

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Moshio and hemp charcoal powder toothpaste

0.74 oz.used about 210 times.

2,200 yen

From the perspective of oriental medicine,

we used natural materials from ancient Japan.


In Oriental medicine, it is believed that "ki, blood, and tsu fluid" fill the human body.

Saliva is self-cleaning. Saliva contains digestive enzymes, and when this is abundantly secreted, not only the oral cavity but also the intestinal tract become active.

Sumiwataru Kirei was born after 10 years of intensive research and development, taking into consideration the physiological effects of the human body and the characteristics of ancient Japanese materials.

Japanese powder toothpaste boasting 1000 years of history.

Japan has a long history of brushing teeth, and in the oldest medical book in Japan, Ishinhou (written by Yasuyori Tamba, 984), there is a record of "brushing your teeth in the morning and evening and gargling several times after meals." and salt was mainly used as toothpaste.


In the Edo period, special pottery clay from Boshu was used as raw material. The demand for Japanese toothpaste was so high that it is said that there were about 100 types of toothpaste during the Bunka-Bunsei period. After World War II, it was replaced by toothpaste developed by the United States, and Japanese toothpaste disappeared.

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Sumiwataru Kirei is a next-generation toothpaste that revives the ancient Japanese toothpaste and supports health, childcare, nursing care, and disasters.

The mellow taste of seaweed salt is easy on the palate​.

Moshio was made in the Jomon and Kofun periods using seaweed called hondawara and earthenware for making salt. Seaweed was soaked in seawater and dried many times to make salt by boiling down the brackish water with increased salt concentration in an earthenware vessel.

Shijonawate City Salt Making Pottery (Kofun period)

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